Universal Pictures

Universal Pictures is an American film production and distribution company
Founded on April the 30th 1912, by German-American film producer Carl Laemmle, alongside with help from other film producers from England and America like David Horsley, Mark Dintenfass and Charles O. Baumann, and businessmen such as William Swanson and pat Powers, as well as Jules Brulatour and Adam Kessel as executives
Universal Pictures is the oldest film studio in the United States, and the 5th oldest worldwide
It's main headquarters is located in Universal city, California
Over the years since 1912 til now, the famous film studio has changed it's well known logo multiple times

Starting with it's first logo: (1913-1914)

Although the film company was founded in 1912 only officially opened in 1915, their first film to be created was in 1914, which was called Damon and Pythias.

The first logo of Universal Pictures was to represent the planet Saturn. Hence the ring around the globe.

2nd logo: (1920-1922)

The only difference with this logo and the previous one is that the ring circling around the globe is now tilted to a diagonal side.

3rd logo: (1923-1926)

With this logo, we see a change from the look of it compared to the previous logos. The globe is looking more similar to Earth, and the ring that was circling the globe is now a ring of the name "Universal Pictures"

Clouds are also introduced into this logo as well

4th logo: (1927-1936)

A plane is spotted in this updated version of the logo compared to the previous one

There is no ring circling the globe

Earth is more clearer to see now

The clouds are less "messy" in a way in this logo

5th logo: (1936-1946)

This logo is much more vivid in what it's visualising to the audience

Only says "Universal"

6th logo: (1946-1963)

This logo is to be much more clearer than the others. The name also is changed for the first time on the logo, to "Universal International"

7th logo: (1963-1990)

The first with colour showing

The words "Universal" are much more bigger and wider and more zoomed into the whole picture

8th logo: (1990-1997)

This logo shows more clearer observations of the logo due to the colours being as more brighter than before

The galaxy is shows very vividly as well as the earth's colours

Most recent logo: (now)

This logo introduces to the new or old audiences what Universal Pictures is about. The visual of the whole earth represents that "universal" theme the company simply goes for.

Universal Pictures 100th anniversary logo:

Universal Pictures has been hugely involved in movies like Despicable me 2, Lorax, Jurassic World, Minions, Furious 7, etc.

The Walt Disney Company

A.K.A "Disney" worldwide
Founders were Walt Disney and Roy O. Disney
Walt Disney company was founded on the 16th of October 1923, in LA California
The logo wasn't made until 1985, before the logo they would just write "Walt Disney presents" everywhere
The castle in the logo is inspired by the Neuschwanstein castle in Bavaria
Disney does own Pixar, since 2006, so they both are in partnership in some movies
Disney's most famous movies like: Moana, Cinderella, Into The Woods, Toy Story, etc

Disney's first logo: (1927-1937)

After a lot of trouble occuring during the previous years before, Walt Disney finally released his first logo for Disney debuting in 1927

Disney's first logo showed the profile of Mickey Mouse.

When animated the logo would revolve and change colours.

(1937-1948):

This logo, it really questioned the artistic side of it. Questions were asked, if the "t" in Walt was a "y" or not

(1948-1979):

In making this logo, the words and sizes of the letters were more refined and stylish

(1979-1983):

In this logo, creators returned back to the original look, making it more of an updated version

As well as adding in "Productions" after "Walt Disney" to make the logo's word mark more legible

(1983-1985):

The wordings of "Walt Disney" was not changed, but the word "production" was switched out and replaced with "Pictures"

(1985-2006):

In Disney's emblem from 1985-2006, audiences were introduced to cinderella's castle

It was placed on top of the name "Walt Disney", which it's style and lettering was not changed

(2006-2011):

In this logo, cinderella's castle was made as more refined and clear than the previous castle

The wording of "Walt Disney" was adjusted to be a bit smaller, just to fit underneath the board line of cinderella's castle

(2011-now):

In the latest updated version of the emblem, creators took all the wordings out and had just left behind "Disney"

This showed more clearly and precisely to the audience of who "Disney" really is

Evolution of Disney's well known emblem:

Columbia Pictures

American Film Production studio
A member of the Sony pictures motion picture group
Founded on the 10th of January 1924
Founded in Los Angeles, California, USA
Founded by Harry Cohn, Jack Cohn, and Joe Brandt
First official logo was created in 1924 after the company was renamed
Columbia Pictures most famous movies: The Shawshank redemption (1994), Spiderman-no way home (2021), Groundhog day (1993), Misery (1990), Ghostbusters (1984), etc

(1925-1926):

In 1925, the logo was modernized just by adding in the black background on the logo

The emblem was now circular and the words were circled around the logo's border line

(1926-1932):

This logo showed the first appearance of the iconic lady figure holding up a torch in her hand

The black background and circular shape of the logo was not changed

Only the wording of the name "Columbia Pictures" was changed in it's font, size and shape

(1932-1933):

The logo was again redesigned, only in within a year they changed their logo again

This logo was the first to have colour added into it

The red background of the lady holding the torch has white lines facing outwards of the torch, referring to the light's power from the torch

Hence the colour red being used on this logo, for the fire of the torch

(1933-1936):

In this logo, they changed the colours back to black and white

The logo did not change much, just the colours and the placement of the lady holding the torch became more bigger in it's picture

(1936-1938):

In this logo, the circular shape of the logo was replaced with a rectangular shape

The words were spread out to be bigger and bolder and more spacious

Clouds were added into the background of the lady holding her torch

The light's beams coming out of the lady's torch were more visual in this logo and more clearer of what it was

(1938-1945):

In this logo, they introduced the circular shape back into the logo replacing the rectangle

The lady was shown more vividly in this logo

She appears to be wearing a long gown

And the shape and size of the lady was spread out to be more bigger, which concludes to her torch going over the word placement of the letter "U"

(1945-1964):

This logo, the circular shape was removed and the word placement of the name was changed

They had added the name "Columbia pictures" to a label at the bottom of the lady holding the torch

The lady did look more smaller in her size due to the fact that the circular background was gone

(1964-1975):

This logo was the first logo in the company's history of making it's logo to be the most minimalist

Everything was changed compared to all the previous logos

The letter "C" was stylized and partnered up with the torch the lady was supposedly holding throughout the previous logos

(1975-1981):

A completely different logo was created in 1975 by the company

Only the name "Columbia Pictures" were mentioned

The lady holding the torch was taken out

But the small black on top of the words were shown to be the torch shining in the dark

(1981-1989):

In this logo the company had brought back the black background

The wording was changed and placed at the bottom

The lady holding the torch was smaller a bit and the torch's light was expanded more bigger and was hovering over the lady standing

(1989-1992):

The color of the Columbia Pictures logo was switched

Now the Lady with a Torch is shown in thick black contours and placed on a white background

the rounded black image coming of the lady's torch is symbolised as a beam or rays

(1992-1993):

(1993-now):

Pixar

American computer animation studio
Founded on the 3rd of February 1986 by Steve Jobs, John Lasseter, Edwin Catmull and Alvy Ray Smith
Walt Disney Studios now owns Pixar since 2006
Headquarters is located in Emeryville California, USA
Pixar hasn't really had much changes to it's logo but only 3 main big ones
Pixar is very famous and well known for it's movies with Disney such as: Toy Story, The Incredibles, Ratatouille, Up, Finding Nemo, Wall-e, Inside Out, etc

(1979-1986):

This was the first logo of the computer animation company

The red and black emblem was supposedly made out to be a "pill"

Between the red and black sides, there is a white fine line running down in the middle of the other two colours

This logo was adopted in 1978, but officially broadcasted in 1979

(1986-1994):

From 1986, Steve Jobs buys the graphics group company and renames it "Pixar"

The logo was then completely changed and redesigned

(1994-now):

The iconic logo we all know today was redesigned and re-styled by Pete Docyer in 1994

Audiences notices a lot in the differences of the wordings shown in the letters "X" and "R"

The right bottom of the letter "X" is shown to be pointy and sharper than the rest of the letter, the same goes for the letter "R" as well

DTM logo (Group Production)

For our group production logo, it was created by Mackenzie Craig.

Watching this logo, we see that as the yellowy-orange fire on the right swirls in and becomes a mixture with the blue fire on the left, it creates a sort of illusion with it's circular motion. The music in the background comes in on the right timing and matches the same movements of the two fires combining. The two colours used are vividly shown on top of the black background which works successfully, nothing is too difficult to figure out when watching. Once the two fires swirl together and combine, it makes a small explosion afterwards. This is when it allows the word mark to be introduced. As "DTM" pops up, each letter individually stretches through from and outwards movement going in. The font of the letters works as well as the fires colours on top of the black backdrop. Even though the letters are in a black colour, the outlines of them are white, which makes it clear to read what it says when it is on a black back drop. "DTM" standing for our names, Deborah, Tiana and Mackenzie.

I personally like this logo because of the colours used and how good it mixes with each other, and for the type of emblem Mackenzie had used for our logo which was the fires.

For our preliminary tasks 1 & 2, we did not have the same logo/intros as each other, this was the first logo our group has created.

Film Logo investigation